All topics that are relevant for a luxury lifestyle magazine are represented, from classic watches and jewelry to expensive cars and gadgets for him and her, from cosmetics
and fashion to culture, art and nightlife. We build on a young, positive (sustainable) audience and are sure of our potential surprise effects on them.
Xin magazine is optimistic, open-minded, independent. We take a bold yet up-to-date, well-informed approach and we are proud of our roots.
Xin brings a lively fusion of the best of both worlds.
Xin’s target audience is 20+ men and women. He/She has an above average interest in luxury brands and follows the latest trends in both The Netherlands/Europe and China.
Xin reader is successful, fashionable, brand sensitive and adventurous. He/She loves to travel abroad and has an eye for high quality. He/She enjoys status and attention, and appearance is important if not vital for his/her professional as well as social life.
He/She can afford the luxury brands, for which our target group is more than willing to spend a little fortune.